Make analytics the main focus of your marketing tactics

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Maybe the URL is broken in the email itself …

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The secret behind rankings

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Remember, the reason that website isn't bringing …

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Emphasizing fast results by using quality

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Customer lifestyles, budgets and …

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Reasons that marketers love site submissions

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Distinct pages are an absolutely essential part of …

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Don’t Forget to Optimize Everything Else

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

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SEO is Seriously Effortful Optimization

SEO is something that is constantly evolving and changing. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Google …

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Accentuate the positive

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page …

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Should I be buying backlinks to help improve my rankings?

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality …

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Natural building blocks for your site

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote …

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SEO for Reputation Management

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and …

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Removing unnecessary plugins

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. If you have the …

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The better way to do it is new school SEO

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the …

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Use social media to find content creators in your niche

If you produce great content, but no one’s there to see it, does it acquire links? If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Mobile devices have obviously exploded and …

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Get a Column on an Industry Publication

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should …

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