Basic on-page SEO factors to look for

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized …

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Using traffic estimation tools in conjunction with web 2.0

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed …

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Blog posts shouldn't only contain text

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank …

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Myths and misconceptions about organic links

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. You should definitely include keywords in your navigation bar. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most …

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A do-it-yourself guide to analysis

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Faked and manipulated website content can harm a website’s SEO

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. One of the …

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Other tips and tricks that can help encourage clickthrough

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for …

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How to Find Acquisition Targets

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Evaluating keywords for relative opportunities is still very tough. Doing a yearly review of the big changes in SEO and implementing them on your site is …

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What is real SEO?

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Once you’ve done a thorough analysis of your chances to rank on a specific …

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Be Active on Pinterest

The cornerstone of a successful organic search campaign has always been technical SEO. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both …

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Create great content people want to read

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to …

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Become a source of qoutes to boost SEO

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you …

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How to Choose a Domain Name for Maximum SEO

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the …

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Review your website’s design

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Search engine optimization should be a part of a website for its lifetime, continuously improving …

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Don’t forget to link from the top too

Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. If your website is trying to rank quickly for a specific topic …

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