Determining Keywords to Use

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included …

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How to improve your conversion rates

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. From its earliest days, Google's core search algorithm offered the most relevant and most organic …

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How many clicks get the results on Google's first results page?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Is the content on different pages original?

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want …

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Site Architecture for Dummies

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a …

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How Many Words Can I Optimise A Page For?

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Since …

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SEO does not happen in a bubble

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google …

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Are you deeply entrenched in massive link farms?

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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