Search engine health checks should look at text links

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Your job is to scope out sites that might be responsive to a message from you, to look at the type of …

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What your mum didn't tell you about keyword research

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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A focus on onsite SEO to benefit search engine placement

You need to make more use of your unique selling point and brand identity than ever before. Ask for references or get a case study to determine if the service is legitimate. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward …

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Make a good use of trust rank

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

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Large Number Of Authoritative DoFollow Links Pointing To Site

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The clear majority of websites gear their SEO …

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Splitting link pop

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and …

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The person with the best content will win

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. There are many places across …

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Only build citations for real physical locations

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

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Don't bury information in your copy

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. Despite the presence of highly seasoned webmasters, there is still much confusion over …

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Choose the broad topics you want to rank for

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. When you build …

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Google Ranking Factors

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent …

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Blog Commenting Is More Powerful Than You Think

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). There are increasing opportunities to use schema markups, depending on your …

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Add BreadCrumbs To Improve Navigation

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Create Images That Attract Links

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. At a bare minimum, include social sharing buttons on your content. Even though keyword research is the first and …

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If the clicks keep rolling in, you don't ask questions

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek …

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Understand Why Keyword Stuffing is Bad

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency …

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Shorter Page Titles and URLs Work Best

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

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Are you focussing on the right keywords?

Currently more than half of searches account for mobile devices. You will never get enough traffic on your website. That’s the human nature. We always strive for more. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check …

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