The broken link-building method aided by comment spam

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Nearly, 74% of consumers use search engines to find local business information. Every page should provide unique content that doesn …

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One important aspect is page impressions

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content …

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Explain to Your Client What Traffic Is Realistic to Expect

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 …

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All Attention is Good Attention Isn't It?

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. The semantic analysis of a link’s value does go deeper than just the anchor text Every SEO strategy focusing on making the best website possible, will make a …

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Using social media for local SEO

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The …

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Blogging is a content style

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and …

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Not all Google searches lead to sales

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. SEO success relies heavily on the keywords you choose to target. The user’s keywords are typically shown in boldface when they …

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Do not hesitate to expand your niche area

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

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Chew on that one for a while

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Optimising Your Website is Not A Guaranteed Traffic Generator

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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How to Use Guest Posts for Backlinks

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Develop SEO-enabled content from creation that is ready to deliver across all …

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People rarely take free SEO advice

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

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Refresh your website to match your message

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? In the early days of SEO …

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Use Social Bookmarking To Boost Page Rank

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Write interesting and creative content that you know people will share with others. A variety of studies support the idea that Google incorporate …

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Social shares play a huge role in content trustfulness

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. The reason relevant backlinks are so important is because Google will actually devalue the ranking …

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Monitor the evolution of your rankings

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. A mobile strategy is not …

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Do a spring cleaning

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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How To Start A Local Lead Generation Business

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a …

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