Google Algorithms Target Low-Quality Content

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Smooth SEO sailing

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Guess who is still finding …

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What everyone ought to know about SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. The truth is that links are still the …

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Start simple, but don't forget site submissions

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Cross linking …

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Advantages of SEO and how you can take advantage of this

Over the last several years, Google has made huge strides in driving better UX (user experience). Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. The hardest part can be knowing what customers want to read or watch a …

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Lessons I learned about onsite SEO

If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your …

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People still ask me about static pages and its importance today

Our process helps you manage expectations while delivering high quality work, on time. If you plan to do some basic SEO, it is must that you know how search engines work. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on …

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The benefits of local search to your search marketing strategy

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

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Myths and misconceptions about splogs

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Would you feel comfortable providing this website your credit card information? As …

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Use Outbound Links

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page …

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Google recommends quality content

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. It …

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Be ahead of the game in SEO

The key to boosting visibility and SEO is staying active. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target …

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Each page should have its own title tag

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Google …

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Search for your niche keywords on Bing

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. A new shift in SEO strategy, and a redefinition of its goals, will ultimately …

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It’s time to revolutionize our approach to organic SEO

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do …

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Thin content issues might negatively impact SERP visibility

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Links are still the currency of the Internet.

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is …

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Monitor the evolution of your Google search results

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Steer clear of old-school SEO methods

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites …

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Analysing The Data

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

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Hummingbird also impacts long-tailed search queries

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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Optimize Your Site With WP SEO Plugin

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? If you’re goal for a guest post is to receive a …

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Use more than one search engine

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases …

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Use Outbound Links

To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. There is a lot one of can write about on their web page, the key is to keep varying …

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When you create a topic tag, you also create a new site page

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition …

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Google Ranking Factors

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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It’s All About Who You Know

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Sites that link to relevant sites can really ramp up your reputation in …

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What Is Good Content?

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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What reaction do you get from a prospect?

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank …

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Be sure to use your long-tail search terms

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO …

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Be Informed and updated!

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. In today’s SEO world …

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Double check your URLs

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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Reap the rewards in the form of traffic and leads long-term

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Avoid all link directories that link to all kinds of websites

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. By incorporating backlinks to reputable sources and optimizing your internal …

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Boost Dwell Time

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Keyword …

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Use keywords in your images

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Standard results, however …

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Promote your content via social media (and beyond

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Technology Choices

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. While it is possible to use SEO on the same pages over and over, you’ll find that …

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Ensure that the focus of the post is narrow enough

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. A title tag describes what your domain is all about. This is one short sentence in which you describe …

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