Write an awesome article and include links

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Search engines want publishers to show the same content to the search engine as is shown to users The URL parameter tools supply Google bots with information on how to handle …

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How Many Words Can I Optimise A Page For?

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Since …

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How to Choose a Domain Name for Maximum SEO

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the …

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Social shares play a huge role in content trustfulness

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. The reason relevant backlinks are so important is because Google will actually devalue the ranking …

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Removing unnecessary plugins

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. If you have the …

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Monitor the evolution of your rankings

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. A mobile strategy is not …

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Reap the rewards in the form of traffic and leads long-term

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Do a spring cleaning

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Avoid all link directories that link to all kinds of websites

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. By incorporating backlinks to reputable sources and optimizing your internal …

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Review your website’s design

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Search engine optimization should be a part of a website for its lifetime, continuously improving …

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Learn more about Page speed and SEO

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend …

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The better way to do it is new school SEO

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the …

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Its true content is the reality of optimisation

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Keyword-based titles help establish page …

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How to Write Post Blog Posts That Rank Well

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Boost Dwell Time

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Keyword …

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SEO does not happen in a bubble

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google …

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Understand Why Keyword Stuffing is Bad

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency …

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Use keywords in your images

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Standard results, however …

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Use social media to find content creators in your niche

If you produce great content, but no one’s there to see it, does it acquire links? If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Mobile devices have obviously exploded and …

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Change the content focus of your web pages

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus …

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Get a Column on an Industry Publication

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should …

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Are you deeply entrenched in massive link farms?

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Don’t forget to link from the top too

Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. If your website is trying to rank quickly for a specific topic …

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Promote your content via social media (and beyond

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Technology Choices

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. While it is possible to use SEO on the same pages over and over, you’ll find that …

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Ensure that the focus of the post is narrow enough

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. A title tag describes what your domain is all about. This is one short sentence in which you describe …

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Shorter Page Titles and URLs Work Best

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

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Mobile Search Implications

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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Are you focussing on the right keywords?

Currently more than half of searches account for mobile devices. You will never get enough traffic on your website. That’s the human nature. We always strive for more. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check …

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Predictive Search Is Popular With Mobile Searchers

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. You …

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Choosing the Right Keywords to Optimize For

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors …

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SEO has truly come into its own as a marketing channel

The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Google and other search engines use web crawlers to update their search indexes …

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How To Start A Local Lead Generation Business

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a …

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