How many clicks get the results on Google's first results page?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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What Is Good Content?

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Google Ranking Factors

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent …

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Think of ways to stand out from the crowd

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. You should definitely be using canonical URLs with keywords and a relevant directory …

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What reaction do you get from a prospect?

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank …

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Be Active on Pinterest

The cornerstone of a successful organic search campaign has always been technical SEO. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both …

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Create great content people want to read

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to …

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How to Use Guest Posts for Backlinks

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Develop SEO-enabled content from creation that is ready to deliver across all …

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Blog Commenting Is More Powerful Than You Think

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). There are increasing opportunities to use schema markups, depending on your …

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Encourage Comments on Your Site

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Be sure to use your long-tail search terms

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO …

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There are differences between SEO and content marketing

Organizations should take many factors into account when pursuing an SEO strategy. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to …

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Use Meta Keywords To Rank Well On All Search Engines

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s …

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Add BreadCrumbs To Improve Navigation

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Search for Twitter users with similar interests

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. So what it does it take to …

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Natural building blocks for your site

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote …

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Become a source of qoutes to boost SEO

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you …

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Create Images That Attract Links

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. At a bare minimum, include social sharing buttons on your content. Even though keyword research is the first and …

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Is the content on different pages original?

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want …

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People rarely take free SEO advice

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

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Refresh your website to match your message

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? In the early days of SEO …

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Understanding Keyword Research: Types of Keywords

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Your website is only as strong as …

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If the clicks keep rolling in, you don't ask questions

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek …

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Site Architecture for Dummies

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a …

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Use Social Bookmarking To Boost Page Rank

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Write interesting and creative content that you know people will share with others. A variety of studies support the idea that Google incorporate …

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High ROI

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords …

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Figure out your audience and message

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Like many of the …

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SEO sitelink best practice

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Being on Yahoo or Google’s front page …

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Is your code too bulky?

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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What are the different revenue models for SEO?

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Create a website that people love …

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Be Informed and updated!

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. In today’s SEO world …

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Double check your URLs

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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SEO for Reputation Management

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and …

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Why is citation consistency so important?

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

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Don't bury information in your article

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Search engine optimisation isn't always enjoyable for small businesses. Aside from having …

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You have an opportunity to write something and rank highly for it

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a …

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Add relevant links where necessary

Links are integral for connecting each piece of content, ultimately leading to a potential sale. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version …

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