Want to see LSI in action?

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

more ...

What is the trustworthiness of the linking domain?

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes …

more ...



Avoid all link directories that link to all kinds of websites

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Smart …

more ...

Links are still the currency of the Internet.

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is …

more ...

Using social media for local SEO

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The …

more ...

SEO is Seriously Effortful Optimization

SEO is something that is constantly evolving and changing. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Google …

more ...

So Keywords and Keyword Research

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing …

more ...

The Truth: SEO and content marketing overlap. A lot.

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Take …

more ...

The person with the best content will win

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. There are many places across …

more ...

Blogging is a content style

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and …

more ...


Monitor the evolution of your Google search results

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

more ...

Boost search engine rankings

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

more ...


How to Find Acquisition Targets

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Evaluating keywords for relative opportunities is still very tough. Doing a yearly review of the big changes in SEO and implementing them on your site is …

more ...

Steer clear of old-school SEO methods

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites …

more ...

Not all Google searches lead to sales

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. SEO success relies heavily on the keywords you choose to target. The user’s keywords are typically shown in boldface when they …

more ...

Tips for jumpstarting a new content marketing initiative

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources …

more ...

How to improve your conversion rates

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. From its earliest days, Google's core search algorithm offered the most relevant and most organic …

more ...

Analysing The Data

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

more ...

Only build citations for real physical locations

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

more ...

Accentuate the positive

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page …

more ...

Have a go at optimizing your TF-IDF scores

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Study your niche (a.k.a …

more ...

Don't bury information in your copy

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. Despite the presence of highly seasoned webmasters, there is still much confusion over …

more ...

Hummingbird also impacts long-tailed search queries

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

more ...


Optimize Your Site With WP SEO Plugin

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? If you’re goal for a guest post is to receive a …

more ...

Use more than one search engine

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases …

more ...



Choose the broad topics you want to rank for

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. When you build …

more ...

Do not hesitate to expand your niche area

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

more ...

Use Outbound Links

To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. There is a lot one of can write about on their web page, the key is to keep varying …

more ...

When you create a topic tag, you also create a new site page

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition …

more ...

Technical aspects of redirecting pages

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page …

more ...



Chew on that one for a while

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

more ...

What is real SEO?

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Once you’ve done a thorough analysis of your chances to rank on a specific …

more ...

Buying Your Way To the Top With Pay Per Click Advertising

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

more ...

Google Ranking Factors

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

more ...

It’s All About Who You Know

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Sites that link to relevant sites can really ramp up your reputation in …

more ...

More traffic is a positive sign to Google too

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is …

more ...

Optimising Your Website is Not A Guaranteed Traffic Generator

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

more ...

Should I be buying backlinks to help improve my rankings?

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality …

more ...

Use your outreach skills

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Add internal links to the taxonomies the post belongs to The search engines continuously invest in improving their ability …

more ...

Search For Broken Link Building Opportunities On Yahoo

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the …

more ...

You have an opportunity to write something and rank

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Brainstorming keywords is the easy part of an …

more ...