Our process helps you manage expectations while delivering high quality work, on time. If you plan to do some basic SEO, it is must that you know how search engines work. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on …

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Distinct pages are an absolutely essential part of …

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

While you’re following traditional SEO practices on your site, look into building organic channels off your site. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted …

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. If you fail to understand your customers’ search behaviour …

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! What is generally the one thing that may prevent someone from using my service? Earning links is …

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. With that in mind, it is always best to create posts and articles which target different behaviours. Once you’ve had a good think about your niche, make a list …

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. For those SEO agencies and professionals who …

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you fail to understand your customers’ search behaviour, you …

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Would you feel comfortable providing this website your credit card information? As …

When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. On page SEO of course refers to all the …

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO …

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. This is the origin of SEO’s spammy reputation. Bad-actors …

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. One of the …

Your domain name selection is perhaps the only area where you can really differentiate yourself. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Content Creation is the basis of any website …

How do you work out the price of SEO packages? As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. It is important to take into account the …

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin …

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Getting your content out there and shared generously should be …

Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. One of the most common problems that I …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page …

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn …

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Link signals …

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. It …

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Search engine …

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and …

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 …

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. When you delete one or more posts or …

The key to boosting visibility and SEO is staying active. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target …

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. CTR gives some …

A “backlink” is one of the most used words in the world of search engine optimization (SEO). If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google …

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. What would you type into a search engine to …

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the …

PageRank (PR) is an old Google ranking system that was publicly visible. You could see what the PR of a page or domain was and you’d know how powerful it was. Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. There’s a danger that duplicate content will …

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Google …

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Search engine …

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors …

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. A new shift in SEO strategy, and a redefinition of its goals, will ultimately …

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do …

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. The semantic analysis of a link’s value does go deeper than just the anchor text Every SEO strategy focusing on making the best website possible, will make a …

You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. See what keywords are most popular in each country you’re targeting, and …

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Google is famously secretive about how it ranks local businesses. Your SEO strategy might include links to other websites or pages within …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. If …

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once …