Google Algorithms Target Low-Quality Content

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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The hidden agenda of SERPs

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). The color of the cowboy …

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Define your goals with regards to RSS feeds

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Creating content is an art form which can take up a huge amount of your time …

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Search engine health checks should look at text links

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Your job is to scope out sites that might be responsive to a message from you, to look at the type of …

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Basic on-page SEO factors to look for

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized …

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Expand your forums as necessary

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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The steps needed for putting webmaster tools into action

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is …

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Make up one’s mind about SEO

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

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Smooth SEO sailing

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Guess who is still finding …

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What everyone ought to know about SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. The truth is that links are still the …

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Make analytics the main focus of your marketing tactics

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Maybe the URL is broken in the email itself …

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What your mum didn't tell you about keyword research

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Reasons why you cannot learn text links well

Semantic search is powered by a process called word-sense disambiguation. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. As Google’s preferred configuration for mobile-optimized websites, responsive design is your …

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A focus on onsite SEO to benefit search engine placement

You need to make more use of your unique selling point and brand identity than ever before. Ask for references or get a case study to determine if the service is legitimate. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward …

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Using traffic estimation tools in conjunction with web 2.0

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed …

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The broken link-building method aided by comment spam

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Nearly, 74% of consumers use search engines to find local business information. Every page should provide unique content that doesn …

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You sold me out to SEO

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

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Carve out time for concentrating on RSS feeds

You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. The search engine views your site as more trustworthy. The more visible your content is on social media, the more chance that people will share it via …

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Make a good use of trust rank

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

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Start simple, but don't forget site submissions

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Cross linking …

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Latest developments in long tail search

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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Advantages of SEO and how you can take advantage of this

Over the last several years, Google has made huge strides in driving better UX (user experience). Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. The hardest part can be knowing what customers want to read or watch a …

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Tactics around domain authority

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. But what are some …

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Lessons I learned about onsite SEO

If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your …

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Determining Keywords to Use

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included …

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Blog posts shouldn't only contain text

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank …

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Why has SEM been so popular?

Do they go back to Google and try another website? Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not …

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The secret behind rankings

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Remember, the reason that website isn't bringing …

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Write a keyword-rich introduction about splogs

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. You will definitely want to make sure that past content does not have broken links, as those …

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Thinking about mobile search makes everything OK

Read and understand heat maps, know your visitors/users and occasionally test your user interface. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. In this article, we will explain to …

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Emphasizing fast results by using quality

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Customer lifestyles, budgets and …

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Large Number Of Authoritative DoFollow Links Pointing To Site

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The clear majority of websites gear their SEO …

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One important aspect is page impressions

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content …

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Search engine optimization tips

Personalization is one of the most talked about frontiers in search. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. It is understandable that you may be hesitant and leery of taking the time and effort …

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Focus on performance, user experience, and stickiness

Put simply, copywriting is writing to persuade, convert, and sell. Bad. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

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Pay attention to URLs

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Ideally page titles should include the search term for which the website has been optimized. PBN’s are networks of websites that you create …

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Myths and misconceptions about organic links

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. You should definitely include keywords in your navigation bar. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most …

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