Latest developments in long tail search

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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Write a keyword-rich introduction about splogs

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. You will definitely want to make sure that past content does not have broken links, as those …

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One important aspect is page impressions

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content …

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People still ask me about static pages and its importance today

Our process helps you manage expectations while delivering high quality work, on time. If you plan to do some basic SEO, it is must that you know how search engines work. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on …

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Reasons that marketers love site submissions

Whether you’re blogging to improve your business’ rankings in the search engines, or because you want to share your personal life online, then you need to make sure that you’re following the best practices with regards to search engine optimisation. Distinct pages are an absolutely essential part of …

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A do-it-yourself guide to analysis

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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The benefits of local search to your search marketing strategy

However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more …

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Take care when dealing with non reciprocal links

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you fail to understand your customers’ search behaviour, you …

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Questions to ask about indexed pages

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Many webmasters use titles or descriptions that include words or phrases like “and more” or “world’s biggest selection of.” I call these phrases redundant text, in that they have no SEO …

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Don’t Forget to Optimize Everything Else

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms …

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Use Outbound Links

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page …

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Other tips and tricks that can help encourage clickthrough

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for …

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Thin content issues might negatively impact SERP visibility

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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The Truth: SEO and content marketing overlap. A lot.

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Take …

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Tips for jumpstarting a new content marketing initiative

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources …

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How to improve your conversion rates

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. From its earliest days, Google's core search algorithm offered the most relevant and most organic …

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Do not hesitate to expand your niche area

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

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Chew on that one for a while

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google …

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Google Ranking Factors

Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the …

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Be Active on Pinterest

The cornerstone of a successful organic search campaign has always been technical SEO. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both …

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Search for Twitter users with similar interests

Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog. So what it does it take to …

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If the clicks keep rolling in, you don't ask questions

Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek …

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SEO sitelink best practice

Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Being on Yahoo or Google’s front page …

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What are the different revenue models for SEO?

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Create a website that people love …

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Do a spring cleaning

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Learn more about Page speed and SEO

SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend …

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SEO does not happen in a bubble

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google …

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Understand Why Keyword Stuffing is Bad

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency …

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Mobile Search Implications

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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SEO has truly come into its own as a marketing channel

The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Google and other search engines use web crawlers to update their search indexes …

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