The hidden agenda of SERPs

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). The color of the cowboy …

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The steps needed for putting webmaster tools into action

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is …

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Make up one’s mind about SEO

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

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The broken link-building method aided by comment spam

This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Nearly, 74% of consumers use search engines to find local business information. Every page should provide unique content that doesn …

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Carve out time for concentrating on RSS feeds

You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. The search engine views your site as more trustworthy. The more visible your content is on social media, the more chance that people will share it via …

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Why has SEM been so popular?

Do they go back to Google and try another website? Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not …

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Emphasizing fast results by using quality

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Customer lifestyles, budgets and …

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Follow Users with Large Followers Groups

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. CTR gives some …

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Backlinks are still the most powerful tools in your kitbag

Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Google is famously secretive about how it ranks local businesses. Your SEO strategy might include links to other websites or pages within …

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Want to see LSI in action?

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Links are still the currency of the Internet.

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is …

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Blogging is a content style

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and …

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Boost search engine rankings

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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Steer clear of old-school SEO methods

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites …

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Analysing The Data

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website …

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Accentuate the positive

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page …

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Have a go at optimizing your TF-IDF scores

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Study your niche (a.k.a …

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Use more than one search engine

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases …

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Technical aspects of redirecting pages

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page …

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Google Ranking Factors

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent …

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What reaction do you get from a prospect?

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank …

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Natural building blocks for your site

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote …

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Become a source of qoutes to boost SEO

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you …

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Refresh your website to match your message

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? In the early days of SEO …

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Understanding Keyword Research: Types of Keywords

There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Your website is only as strong as …

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Site Architecture for Dummies

From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a …

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Write an awesome article and include links

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Search engines want publishers to show the same content to the search engine as is shown to users The URL parameter tools supply Google bots with information on how to handle …

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How to Choose a Domain Name for Maximum SEO

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the …

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Removing unnecessary plugins

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. If you have the …

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Its true content is the reality of optimisation

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Keyword-based titles help establish page …

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Promote your content via social media (and beyond

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Technology Choices

With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. While it is possible to use SEO on the same pages over and over, you’ll find that …

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Ensure that the focus of the post is narrow enough

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. A title tag describes what your domain is all about. This is one short sentence in which you describe …

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