Google Algorithms Target Low-Quality Content

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Search engine health checks should look at text links

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Your job is to scope out sites that might be responsive to a message from you, to look at the type of …

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Smooth SEO sailing

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Guess who is still finding …

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A focus on onsite SEO to benefit search engine placement

You need to make more use of your unique selling point and brand identity than ever before. Ask for references or get a case study to determine if the service is legitimate. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward …

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Tactics around domain authority

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. But what are some …

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Search engine optimization tips

Personalization is one of the most talked about frontiers in search. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. It is understandable that you may be hesitant and leery of taking the time and effort …

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Focus on performance, user experience, and stickiness

Put simply, copywriting is writing to persuade, convert, and sell. Bad. That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being …

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Myths and misconceptions about splogs

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Would you feel comfortable providing this website your credit card information? As …

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Increase Organic Traffic

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. This is the origin of SEO’s spammy reputation. Bad-actors …

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Splitting link pop

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and …

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Explain to Your Client What Traffic Is Realistic to Expect

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 …

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Search for your niche keywords on Bing

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. A new shift in SEO strategy, and a redefinition of its goals, will ultimately …

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It’s time to revolutionize our approach to organic SEO

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do …

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Landing page and site user experience

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. If …

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What is the trustworthiness of the linking domain?

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes …

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More traffic is a positive sign to Google too

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is …

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Search For Broken Link Building Opportunities On Yahoo

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the …

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How many clicks get the results on Google's first results page?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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What Is Good Content?

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Think of ways to stand out from the crowd

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. You should definitely be using canonical URLs with keywords and a relevant directory …

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Blog Commenting Is More Powerful Than You Think

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). There are increasing opportunities to use schema markups, depending on your …

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Encourage Comments on Your Site

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Be sure to use your long-tail search terms

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO …

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Use Social Bookmarking To Boost Page Rank

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Write interesting and creative content that you know people will share with others. A variety of studies support the idea that Google incorporate …

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Figure out your audience and message

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Like many of the …

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Double check your URLs

On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand …

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SEO for Reputation Management

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and …

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You have an opportunity to write something and rank highly for it

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a …

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Social shares play a huge role in content trustfulness

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. The reason relevant backlinks are so important is because Google will actually devalue the ranking …

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Reap the rewards in the form of traffic and leads long-term

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Avoid all link directories that link to all kinds of websites

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. By incorporating backlinks to reputable sources and optimizing your internal …

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Review your website’s design

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. Search engine optimization should be a part of a website for its lifetime, continuously improving …

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The better way to do it is new school SEO

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the …

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Change the content focus of your web pages

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus …

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Get a Column on an Industry Publication

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should …

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