Basic on-page SEO factors to look for

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized …

more ...

What everyone ought to know about SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. The truth is that links are still the …

more ...

What your mum didn't tell you about keyword research

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

more ...

Using traffic estimation tools in conjunction with web 2.0

Search engines aim to provide relevant, authoritative, and quick answers to give their users the best customer experience possible and keep them coming back. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed …

more ...


You sold me out to SEO

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the …

more ...

Make a good use of trust rank

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

more ...



Lessons I learned about onsite SEO

If you’re only managing one site, there’s another way to spot trends: by measuring specific pages versus rankings via spreadsheet. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your …

more ...

Determining Keywords to Use

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included …

more ...

Blog posts shouldn't only contain text

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank …

more ...

Thinking about mobile search makes everything OK

Read and understand heat maps, know your visitors/users and occasionally test your user interface. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. In this article, we will explain to …

more ...

Large Number Of Authoritative DoFollow Links Pointing To Site

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high The clear majority of websites gear their SEO …

more ...

Pay attention to URLs

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Ideally page titles should include the search term for which the website has been optimized. PBN’s are networks of websites that you create …

more ...

Myths and misconceptions about organic links

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. You should definitely include keywords in your navigation bar. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most …

more ...

Make sure your site is spiderable

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! What is generally the one thing that may prevent someone from using my service? Earning links is …

more ...

Effect of keyword density on my rankings

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. With that in mind, it is always best to create posts and articles which target different behaviours. Once you’ve had a good think about your niche, make a list …

more ...

Create an Engaging Web Presence by the use of local search

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. For those SEO agencies and professionals who …

more ...




Google recommends quality content

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. It …

more ...

Be ahead of the game in SEO

The key to boosting visibility and SEO is staying active. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target …

more ...

Use heading tags to break up large passages of text

A “backlink” is one of the most used words in the world of search engine optimization (SEO). If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google …

more ...

Some of the issues with CRO

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. There’s a danger that duplicate content will …

more ...

Each page should have its own title tag

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Google …

more ...

50% of search queries are four words or longer

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. Search engine …

more ...

All Attention is Good Attention Isn't It?

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. The semantic analysis of a link’s value does go deeper than just the anchor text Every SEO strategy focusing on making the best website possible, will make a …

more ...

Avoid all link directories that link to all kinds of websites

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Smart …

more ...


How to Find Acquisition Targets

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Evaluating keywords for relative opportunities is still very tough. Doing a yearly review of the big changes in SEO and implementing them on your site is …

more ...

Only build citations for real physical locations

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business …

more ...

Don't bury information in your copy

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. Despite the presence of highly seasoned webmasters, there is still much confusion over …

more ...

Hummingbird also impacts long-tailed search queries

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

more ...

When you create a topic tag, you also create a new site page

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition …

more ...

Buying Your Way To the Top With Pay Per Click Advertising

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

more ...

Optimising Your Website is Not A Guaranteed Traffic Generator

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

more ...

Use your outreach skills

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Add internal links to the taxonomies the post belongs to The search engines continuously invest in improving their ability …

more ...

You have an opportunity to write something and rank

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Brainstorming keywords is the easy part of an …

more ...


There are differences between SEO and content marketing

Organizations should take many factors into account when pursuing an SEO strategy. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to …

more ...

People rarely take free SEO advice

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

more ...

High ROI

Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords …

more ...


Is your code too bulky?

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

more ...

Be Informed and updated!

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. In today’s SEO world …

more ...

Why is citation consistency so important?

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

more ...

How Many Words Can I Optimise A Page For?

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Since …

more ...

Monitor the evolution of your rankings

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. A mobile strategy is not …

more ...