Define your goals with regards to RSS feeds

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Creating content is an art form which can take up a huge amount of your time …

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Expand your forums as necessary

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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Make analytics the main focus of your marketing tactics

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. Maybe the URL is broken in the email itself …

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Reasons why you cannot learn text links well

Semantic search is powered by a process called word-sense disambiguation. This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. As Google’s preferred configuration for mobile-optimized websites, responsive design is your …

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Start simple, but don't forget site submissions

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Cross linking …

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Advantages of SEO and how you can take advantage of this

Over the last several years, Google has made huge strides in driving better UX (user experience). Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. The hardest part can be knowing what customers want to read or watch a …

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The secret behind rankings

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Remember, the reason that website isn't bringing …

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What your mum didn't tell you about html

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. If you fail to understand your customers’ search behaviour …

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Online marketing changes quickly when it comes to LSI

When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. On page SEO of course refers to all the …

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Faked and manipulated website content can harm a website’s SEO

It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. One of the …

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How to Use Google Plus to Get Better Rankings

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Getting your content out there and shared generously should be …

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Identify your SEO keywords

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Link signals …

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Make it more likely that other websites will link to you

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Keyword research can help you discover new content opportunities, while it can also improve your existing content. Search engine …

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Why do links matter?

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the …

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Be Active On Quora To Improve Ranking

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors …

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Content repurposing does what content alone fails to do

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once …

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Using social media for local SEO

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The …

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SEO is Seriously Effortful Optimization

SEO is something that is constantly evolving and changing. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Google …

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So Keywords and Keyword Research

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing …

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The person with the best content will win

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. There are many places across …

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Monitor the evolution of your Google search results

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Not all Google searches lead to sales

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. SEO success relies heavily on the keywords you choose to target. The user’s keywords are typically shown in boldface when they …

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Optimize Your Site With WP SEO Plugin

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? If you’re goal for a guest post is to receive a …

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Choose the broad topics you want to rank for

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. When you build …

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Use Outbound Links

To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. There is a lot one of can write about on their web page, the key is to keep varying …

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What is real SEO?

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Once you’ve done a thorough analysis of your chances to rank on a specific …

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It’s All About Who You Know

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Sites that link to relevant sites can really ramp up your reputation in …

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Should I be buying backlinks to help improve my rankings?

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality …

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Create great content people want to read

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to …

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How to Use Guest Posts for Backlinks

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Develop SEO-enabled content from creation that is ready to deliver across all …

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Use Meta Keywords To Rank Well On All Search Engines

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s …

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Add BreadCrumbs To Improve Navigation

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your …

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Create Images That Attract Links

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. At a bare minimum, include social sharing buttons on your content. Even though keyword research is the first and …

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Is the content on different pages original?

Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want …

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Don't bury information in your article

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Search engine optimisation isn't always enjoyable for small businesses. Aside from having …

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Add relevant links where necessary

Links are integral for connecting each piece of content, ultimately leading to a potential sale. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version …

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How to Write Post Blog Posts That Rank Well

You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO …

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Boost Dwell Time

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Keyword …

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Don’t forget to link from the top too

Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. If your website is trying to rank quickly for a specific topic …

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