Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. A general rule to follow when creating your new URLs: use dashes (-) between words
instead of underscores (_). Google treats dashes as separators, which means it can
return results when you search for a single word that appears in a URL and when
you search for a group of words that appears in a URL. In contrast, Google treats
underscores as connectors, which means it will only return results when you search
for a group of connected words that appears in a URL. The bottom line: using dashes
creates more opportunities for your pages to be discovered.
How to Optimize for Searcher Intent
Anyone with a site that provides useful content and has the right network can now drive organic traffic. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.
Wrap Subheadings in H2 Tags
Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
User-agent. A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Successful SEO requires a thorough understanding of the business itself.
Grooving to the Search Engine's tunes!
If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Write a description that would both inform and interest users if they saw your description meta tag as
a snippet in a search result. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Gaz Hall, from SEO Hull, had the following to say: "The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop."
You want to include keyword-rich anchor text in your body copy when possible
Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.