Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Top-ranking webpages in Google have shorter URLs.
Clearly stipulate what SEO cannot achieve
Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using featured snippets to give an informative answer to a user’s query. It’s not uncommon for the results that are further down the first page listings to be featured in position zero. Overall, the goal of onsite optimization is to increase the relevancy of a web page
(link is external)
in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. The best directories are the ones that also provide useful information for your potential customers.
SEO has great ROI
If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice). The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible
Getting your content out there and shared generously
Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Gaz Hall, an SEO Expert from the UK, said: "If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc."
You'll usually find you optimize for important keywords naturally
When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Inbound links can come from your own website (linking from one page to another) or other web properties you control.