How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things.

Create an SEO Strategy That Maps to an Audience

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about.

Create Images That Attract Links

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches.

Pay special attention to your on page SEO as it relates to semantically related keywords

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. According to Gaz Hall, a UK SEO Consultant : "When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation."

You have to go above and beyond what you're currently doing if you want to get that long-tail traffic back

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing and earn more traffic. Because these days, it’s not enough to rank. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.