Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly. Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised.

Make link bait the main focus of your marketing tactics

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Keywords are at the heart Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying).

Disambiguation, and diversity are important when it comes to plugins

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. If the person says no, they have not done any reviews, then do not push for them to leave one. An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to.

Overlapping and redundant articles are a no-no, consider how anchor text can help

If you’re like most website owners, at one time or another, you’ve asked if your website really needs SEO. It’s a fair question, but one I can quickly dismiss. If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. Gaz Hall, from SEO Hull, had the following to say: "All changes and additions should be deliberate and meaningful."

What your mum didn't tell you about keyword research

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. In I'm always shocked by TAP Assess, in this regard. return, search engines reward helpful websites with better search rankings. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways.