Your domain name selection is perhaps the only area where you can really differentiate yourself. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. You will not be able to control when Googlebot and other search engine spiders visit your site.

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9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. When your website or website’s Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity.

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This data is invaluable to Google’s understanding of what searchers are really looking for. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for in your URL.

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As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Gaz Hall, from SEO Hull, had the following to say: "The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos."

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Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website.