When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! A Google research recently revealed that four out of five users trust search engines for local searches

Add a blog to your website and start writing

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Know where and how to use keywords in your content for maximum searchability.

Reap the rewards in the form of traffic and leads

Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites.

The need to quantify quality

Machines are writing stories and that is often something Google is not a fan of. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. According to SEO Consultant, Gaz Hall: "Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now."

Tips for jumpstarting a new content marketing initiative

Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.