The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. To have a sound SEO system you must have a good SEO strategy in place. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure.

I bet you didn't know this about URLs

Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. After signing for a Google Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used.

Are you up to date with the latest guidelines on doing keyword research?

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. List all your competitors – use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so be sure to study them in detail.

Check your website’s main pages for outdated information

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Gaz Hall, from SEO Hull, had the following to say: "Search engines have a limited ability to recognize images, animation, video and audio."

The steps needed for putting webmaster tools into action

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. White The talk on Facebook is about Profile Business at the moment. Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Every page should have a description that summarises its contents. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products.