If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria.

Create an Expert Roundup Post

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

Get Mobile

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. With so much competition in the outside world, some companies insist on using harmful techniques to gain more exposure and a better ranking on Google. Removing the duplicate content can have a very positive influence on the rankings of your pages.

Add mobile URLs to Sitemap for SEO

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power."

Search for your niche keywords on Bing

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. A good trick is to dig into your Google Analytics to see the top visited pages on your site.