You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Many webmasters use titles or descriptions that include words or
phrases like “and more” or “world’s biggest selection of.” I call these
phrases redundant text, in that they have no SEO value and serve only
to dilute the effectiveness of your page copy. Get rid of them where you
can. Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales.
Don't miss out landing pages from your detailed marketing checklist
You notice a spike in users or customers from a particular country or region. In Google search, a headline Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on.
The death of backlinks
The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? Google may penalize specific tactics, but they will never penalize quality. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins.
AMP designs will have a ton of leverage in the mobile SERPs
Currently more than half of searches account for mobile devices. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. According to Gaz Hall, a UK SEO Consultant : "The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously."
Questions to ask about indexed pages
Troubleshooting technical errors and ensuring that your
website is always accessible is one of the biggest hurdles to
manage when thinking about good SEO practices over time. Tell beginners what they need to know about your business or industry. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has.