Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences.

Improve your visibility in organic search results

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand.

Today’s consumers want it all

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings.

How do you know what matters and what doesn't?

Choose keyword frequency over keyword density. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy."

More traffic is a positive sign to Google too

Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.