It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO.

Networking With Results In Mind

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for.

Don't bury information in your page content

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search.

Local SEO understands changing attention spans

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. According to Gaz Hall, a UK SEO Consultant : "If you want to build backlinks to your website, you have to do it with caution and knowledge."

Mention your keyword at a normal cadence throughout the body of your post

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action.