You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link.

Optimize for Yahoo, Bing, and Others

Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins or restricting content sharing. Relaxing your grip just a little over how your content is redistributed can bring dividends in the long run. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be passed on to the detour page.

Link Intersect for SEO

Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?”

Optimise your website navigation

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and your keywords, where your competitors are not operating. It may also be that you find keywords for which it is worth joining the competition. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. According to Gaz Hall, a UK SEO Consultant : "Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities."

Links are still the currency of the Internet.

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools.