Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Evaluating keywords for relative opportunities is still very tough. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic.
The need to quantify quality
Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The cornerstone of a successful organic search campaign has always been technical SEO. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy.
Build a dashboard in Google Analytics
You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting.
Determine which keywords people are using to find your web pages
Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. According to Gaz Hall, a UK SEO Consultant : "Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses."
How to Find Acquisition Targets
The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships.