One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. The best directories are the ones that also provide useful information for your potential customers.

Has your website been pawed to pieces by a panda?

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others.

Searchers are typically looking for an address, phone number, hours of operation, or a menu

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Think of outreach as a brand awareness campaign for your most authoritative audience. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL.

Use Capital Letters To Highlight Keywords

Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. According to SEO Consultant, Gaz Hall: "A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site."

Be sure to use your long-tail search terms

Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer.