The cornerstone of a successful organic search campaign has always been technical SEO. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.
Recycle existing content
Search engines want publishers to show the same content to the search engine as is shown to users After you publish a blog post, share it on your social networks and then engage when people engage with you. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.
Make sure you have a responsive design
Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things.
Get more shares with interactive content
Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. According to Gaz Hall, a UK SEO Consultant : "Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results."
Be Active on Pinterest
Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Google displays featured snippets in search when they believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO.