By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead.

You can have your website ranking for certain phrases within a few weeks

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing so, we can more easily provide value to our viewers. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target.

You have a huge opportunity to optimize your URLs on every post you publish

Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results.

Satisfy a compelling customer need

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Google just needs evidence that what is on a particular website is relevant to it’s viewers. Gaz Hall, an SEO Expert from the UK, said: "When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. "

Be Active On Quora To Improve Ranking

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates.