Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more.
Boost Your Popularity in the SERPS
For search engines, the opinion of the users is what matters the most and is thus given the highest importance. When it comes to
Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank.
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Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Using keywords in your
content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. It is important to have backlinks from quality sites, and those backlinks should be contextual. Choose keyword frequency over keyword density.
Links are a quality-over-quantity thing
You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. According to SEO Consultant
, Gaz Hall: "Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011"
Are you deeply entrenched in massive link farms?
Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). Content marketing can be
very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique.